When Alex came to us, his window cleaning business already had a small website and a contract with another company. Since he didn’t own the site and changes were slow to implement, we focused first on local SEO, citations, and backlinking to establish his presence. We also landed him a feature on the local news, which gave an early visibility boost.
However, the existing site only had a single homepage covering all services, which made it nearly impossible to compete with established competitors that had multiple service pages, large staffs, hundreds of reviews, and years in business. Alex wanted to rank for multiple locations since he operates as a mobile business, but the limited site structure held us back.
After months of effort with only incremental gains, Alex made the tough decision to abandon the old site and have us build a new one from scratch.
Website Redesign & SEO Foundation – Built a modern, SEO-optimized site structured around localized service pages (residential, commercial, solar panel cleaning, screens, ceiling fans/skylights).
GBP Optimization – Structured and optimized Alex’s Google Business Profile for accuracy, visibility, and keyword targeting.
Content Strategy & Copywriting – Developed clear, customer-focused messaging with SEO-driven service content.
Competitive Positioning – Framed Alex’s dual role as a firefighter and business owner as a trust-building differentiator.
Community Presence – Highlighted charitable contributions and community involvement to strengthen brand reputation.
5.0 Google Rating across 68+ reviews, establishing trust and credibility.
Increased Local Visibility – Alex’s business now ranks competitively against entrenched competitors in multiple Tucson-area searches.
Clear Service Differentiation – Packages branded as Firefighter, Captain, and Chief made service tiers approachable and memorable.
Community Leader Positioning – Press coverage, event participation, and donations elevated Alex’s brand beyond just a window cleaning service.
Content Expansion – Build out additional service and location pages with in-depth, localized SEO content.
Creative Assets – Transition from stock photography to authentic project photos and video for stronger trust signals.
Local SEO Growth – Target rankings in surrounding areas (Oro Valley, Vail, Green Valley, Marana) with tailored content.
Social Media Strategy Alignment – Support Alex’s in-house posting with strategic themes that align with SEO goals.
Scalable Marketing Systems – Implement CRM automations and lead management tools to prepare for hiring and growth.
By leveraging SEO, strong branding, and his firefighter background as a trust factor, Alex was able to differentiate and rank against companies with decades more visibility.
We ensured compliance with Google’s new verification policies and optimized Alex’s profile for service-based visibility, despite competitors being grandfathered in under older rules.
We built scalable systems — SEO structure, content framework, and GBP optimization — that worked effectively even with minimal ongoing input from the client.
By prioritizing SEO and copy structure first, while planning a transition to authentic imagery as Alex’s business grows. This ensured momentum without waiting on visuals.
Alex’s Window Cleaning: Building Visibility from the Ground Up
Search Engine Optimization
Alex’s Window Cleaning
2023–2025
Ongoing Partnership
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